Company Side Derivatives/Market Side Derivatives
Who is your brand? What are: the name, logo, slogan, colors, fonts,
packaging, character, tone of voice, attitude, promise and positioning?
Who is your target customer?
How do you want him to perceive your brand?
How will you establish the bond with him?
How is your competition perceived?
Where do you stand on this competition?
What will be the differentiation strategy?
The points mentioned above formulate a systematic process, executed
at ease with your marketing team, upon which our brand derivatives will be developed
and implemented to cater to all your communication channels.
At Sigma we create content. Our job is of creative and consultative nature. Content development is a
qualitative process and it involves researching, gathering and writing information. It starts with you.
We work in partnership with you to learn about you, your brand, your vision and your clients.
We believe that to discuss a brand, brand content or even the brand story, we need to understand and
clarify the complete picture. Is it about who you are? Is it about what you say or what you do? Is it
about the product or service? Is it about how you act or who you hire? Is it about alignment and succession?
Is it about the promise, outlook, identity, image, color, texture, the statement or the efforts? Yes, it's a
big scale and a complete picture. It's about merging all the information gathered- everything: the facts,
definitions, standing points, values, emotions, and signals sent. A brand is the content and it is always
defined by the brand story.
Content Strategy - Content Writing - Content Marketing
- Strategic Site Reviews, Market Domination Planning, Content Brainstorming Sessions.
- Articles, Features, Landing Pages, Website Pages, Practice Area Pages.
- Company Profile and Pre- Qualification Document.
- White Paper, Tip Sheets, Presentations, Reports, Messages.
- Blog Writing, eBook, Ghost Writing, SEO Copywriting, Content Rehab
- Social Media Marketing, Email Marketing, Newsletter Publication
Brand Story Telling
WHAT DO GREAT BRANDS DO?
WHAT DO THE POPULAR BRANDS WE LOVE DO?
HOW DID THEY BUILD THEIR RELATIONSHIPS?
HOW DID THEY GAIN TRUST? EVERY BRAND HAS ITS OWN STORY.
REST YOUR MIND AND FEEL FREE TO CONSULT OUR TEAM OF
WRITERS, EDITORS, STRATEGISTS AND PROJECT MANAGERS.
WE ARE ALWAYS READY.
Advertising & Online Promotion Activities
At Sigma, we create promotional concepts with legitimate rationale. We take
responsibility for effective results. We achieve this through ATL and BTL
channels within an integrated solution for a media mix. We break norms in
media creation and possess great capabilities for that.
Our dedicated team understands brands recall, TOM positioning, conversion
and traffic. It is well experienced in developing proactive and reactive tactics
that help you lead.
PR & Launching Activities
Corporations strive to get popular. Brands aspire to be the talk of the town. The
world has turned into a news feed. Where do you stand? At Sigma, we treat PR
as fragile. Reputation, engagement, media readiness, vitality and buzz make
the right recipe as your budget formula gets more tangible. Don't you want to
pay less on ads? Insights, inspiring brands, creativity and commitment make
After communications, there's the event. Here, the term "effectiveness" is put
into good use. At Sigma, we're in the loop, grabbing every opportunity to
integrate brands in a flow that makes sense. Be prepared for your launches
and product/service testing or sponsorship with your name and message in the
Web Design/ Development
and Custom Apps
It's good to be skilled, better even to be experienced and best to be at the
cutting edge of trends. Sigma's digital team has pulled the GBB together. We
have the right GPS for the digital and online map of communication.
It's E-Sigma speaking.
It's aligned with marketing and communications basics, literate in brands
and cohesive in strategies.